Inside our goal of zero microplastics by 2030

Inside our goal of zero microplastics by 2030

We’ve already hit 93% products made from 100% natural materials – but we want to do even better.

4min read
What is sustainable? A look at our certifications and standards

What is sustainable? A look at our certifications and standards

Understanding our certifications and what they mean.

5min read
Celebrating B Corp month with a look at our B Corp journey

Celebrating B Corp month with a look at our B Corp journey

What being a B Corp means to us.

4min read
Myths behind ethical fashion

Myths behind ethical fashion

We debunk some of the most widespread misconceptions around ethical fashion.

5min read
What could a sustainable fashion future look like?

What could a sustainable fashion future look like?

There is a lot of focus on what’s wrong with the fashion industry, but what could a better future look like? We look at the innovations happening today to imagine tomorrow.

4min read
How do you know if it’s made to last?

How do you know if it’s made to last?

We know that longevity is the key to a more sustainable wardrobe, but what are the signs of a long-lasting garment?

4min read
What is the most sustainable option for knitwear?

What is the most sustainable option for knitwear?

With so many knitwear options out there, it can be hard to know what to choose, so let us walk you through the most sustainable options.

4min read
Every second, a truckload of clothes are destroyed. How do we prevent this happening?

Every second, a truckload of clothes are destroyed. How do we prevent this happening?

The rate at which clothes and textiles are being destroyed is skyrocketing – but instead of despairing, we need to find solutions.

6min read
The Future of Local

The Future of Local

Local manufacturing is great news for reducing garment footprints, but transparency about what local really means is key.

4min read
How to build the perfect capsule wardrobe

How to build the perfect capsule wardrobe

At least 50% of our wardrobes go unworn, so now is the perfect time to minimise and simplify.

3min read
2023: What has shifted in the ethical space

2023: What has shifted in the ethical space

As 2023 draws to a close, we take a moment to look back at some of the things that has shifted within ethical fashion this year.

4min read
Why the future of sustainable fashion is looking bright

Why the future of sustainable fashion is looking bright

Thanks to ultra-fast fashion, growing piles of waste, and microplastics, fashion can often paint a gloomy picture but if you dig a little deeper, you’ll see that good things are on the horizon.

5min read
How plastic became fashion’s go-to fibre

How plastic became fashion’s go-to fibre

Plastic fibres dominate the fashion industry despite the fact that they’re highly polluting, and reliant on fossil fuels. But how did we get here?

5min read